Develop and manage PPC and paid social media campaigns across Google, Facebook, TikTok, Bing, and other platforms, ensuring they align with business goals.
Conduct keyword research and audience targeting to optimize ad spend, create compelling ad copy, and design effective landing pages for maximum conversions.
Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROI), making data-driven adjustments to bids, targeting, and budgets for improved results.
Implement A/B testing strategies to optimize ad creatives, targeting, and landing pages, ensuring continuous improvement and effectiveness.
Collaborate with cross-functional teams (designers, content creators, SEO specialists) to ensure cohesive campaign execution and consistency in messaging across all platforms.

Bachelor's Degree in Marketing, PR, Business Administration,[protected info] related fields.
Proven experience managing digital ad campaigns across multiple platforms (Google, Facebook, TikTok, Bing).
Strong understanding of PPC advertising principles and platform-specific best practices.
Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).
Good analytical skills and attention to detail.
Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.